Privacy Policy

Last Updated: Oct 27, 2025

We, BlueElement.ai, welcome your use of our website and web application (“Our Services”).

This Privacy Policy explains how we collect, use, and protect your personal data when you use Our Services.

1. Provider and Contact

The provider and data controller under the GDPR is:

ImageMetry s.r.o.

VAT: CZ28401751

Czech Republic

Email: hello@blueelement.ai

2. Data We Collect

We collect only the data necessary to operate and improve Our Services.

Personal data you provide

We may collect:

Name and email address

Name and email address

Name and email address

Company name and website

Company name and website

Company name and website

Job title or role

Job title or role

Job title or role

Login credentials (stored securely and hashed)

Login credentials (stored securely and hashed)

Login credentials (stored securely and hashed)

Billing and payment details (processed via Stripe or similar providers)

Billing and payment details (processed via Stripe or similar providers)

Billing and payment details (processed via Stripe or similar providers)

Information you voluntarily share when contacting us

Information you voluntarily share when contacting us

Information you voluntarily share when contacting us

Automatically collected data

When you use Our Services, we automatically collect technical information:

IP address, browser type, operating system, and device information

IP address, browser type, operating system, and device information

IP address, browser type, operating system, and device information

Date and time of access, referring URLs, and visited pages

Date and time of access, referring URLs, and visited pages

Date and time of access, referring URLs, and visited pages

Session duration and general usage data

Session duration and general usage data

Session duration and general usage data

This data helps us ensure security and optimize performance.

3. Purpose and Legal Basis

We process your personal data to:

Provide and operate Our Services (Art. 6(1)(b) GDPR)

Provide and operate Our Services (Art. 6(1)(b) GDPR)

Provide and operate Our Services (Art. 6(1)(b) GDPR)

Ensure technical security and prevent misuse (Art. 6(1)(f) GDPR)

Ensure technical security and prevent misuse (Art. 6(1)(f) GDPR)

Ensure technical security and prevent misuse (Art. 6(1)(f) GDPR)

Communicate with you and respond to inquiries (Art. 6(1)(b) and (f) GDPR)

Communicate with you and respond to inquiries (Art. 6(1)(b) and (f) GDPR)

Communicate with you and respond to inquiries (Art. 6(1)(b) and (f) GDPR)

Improve and analyze Our Services (Art. 6(1)(f) GDPR)

Improve and analyze Our Services (Art. 6(1)(f) GDPR)

Improve and analyze Our Services (Art. 6(1)(f) GDPR)

Send updates or newsletters when you have consented (Art. 6(1)(a) GDPR)

Send updates or newsletters when you have consented (Art. 6(1)(a) GDPR)

Send updates or newsletters when you have consented (Art. 6(1)(a) GDPR)

You can withdraw your consent at any time by contacting hello@blueelement.ai.

4. Authentication and Hosting

Authentication

We use Firebase Authentication (Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland) to enable secure login and account access. Firebase processes your email and IP address to provide authentication. Legal basis: Art. 6(1)(b) GDPR.

Hosting

Our Services are hosted using Firebase Hosting (Google Ireland Limited). When you visit our site, Google processes your IP address and technical data to deliver content securely. Legal basis: Art. 6(1)(f) GDPR.

Data may be processed in the USA under the EU–US Data Privacy Framework or Standard Contractual Clauses.

5. Cookies and Analytics

We use cookies to ensure basic functionality and to analyze usage. Essential cookies are required for Our Services to function. Analytical cookies are used only with your consent and can be disabled in your browser. Analytics data is processed only in anonymized or pseudonymized form. Legal basis: Art. 6(1)(a) GDPR (consent) for analytics, and Art. 6(1)(f) GDPR for essential cookies.

6. Data Transfers

We transfer personal data only when necessary to provide Our Services, to comply with legal obligations, or when you have given consent. Data may be processed outside the EU, including in the USA, under the EU–US Data Privacy Framework or Standard Contractual Clauses to ensure adequate protection.

7. Data Retention and Security

We store data only as long as necessary for the purposes described or as required by law. We use appropriate technical and organizational measures to protect your data against unauthorized access, alteration, or loss. No internet-based service can guarantee absolute security, but we take reasonable steps to minimize risk.

8. Your Rights

You have the following rights under the GDPR:

Access to your data

Access to your data

Access to your data

Correction of inaccurate data

Correction of inaccurate data

Correction of inaccurate data

Deletion of your data (“right to be forgotten”)

Deletion of your data (“right to be forgotten”)

Deletion of your data (“right to be forgotten”)

Restriction of processing

Restriction of processing

Restriction of processing

Data portability

Data portability

Data portability

Objection to processing based on legitimate interests

Objection to processing based on legitimate interests

Objection to processing based on legitimate interests

Withdrawal of consent (where processing is based on consent)

Withdrawal of consent (where processing is based on consent)

Withdrawal of consent (where processing is based on consent)

To exercise your rights, contact us at hello@blueelement.ai. We may ask for proof of identity before processing your request.

9. Changes to This Policy

We may update this Privacy Policy when necessary to reflect changes in law or our practices. The latest version will always be available on this page.